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Live More Share More Western Union campaign global travel blog artisan surat journals

#LiveMoreShareMore: Behind The Scenes of Filming a Global Campaign

I think most of you have seen a recent campaign I made for Western Union. It was indeed an amazing opportunity to showcase my passion in a global platform.

Live More Share More Western Union campaign global travel blog artisan surat journals

In this blog, I want to share with you my experience in working for this campaign ( which I can definitely say, one of the highlights of my 2018).

Now, let’s backtrack a few months before its release.
Live More Share More Western Union campaign global travel blog artisan surat journals

Filming some clips in Marikina

Back in June, after months of negotiations, I finally welcomed an international filming crew to Marikina, my hometown in the Philippines, to make two episodes about my life and journey for an award-winning project called #LiveMoreShareMore.

In a sea of influencers, from all over the world, it is still hard to believe that I was one of the few selected content creators to be featured in the series, showcasing inspiring people.

#LiveMoreShareMore was developed by RDB | Robin des Bois, an international Media agency focusing on Influencer Millennial Marketing and Branding Campaigns in Vienna, London and Manila, and the project is powered by Western Union – the global leader in cross-border, cross-currency money movement in over 200 countries.

After watching previous episodes of the web series featuring influencers such as Nuseir Yassin, creator of the one-minute daily videos channel @nasdaily; Mihaela Noroc, author of the project “The Atlas of Beauty”; Youtuber Maria (@LaCooquette); Filipino yo-yo champion Sean Perez and also videos featuring Mario Rigby, a modern explorer who spent two and half years crossing Africa by foot and kayak, it was my turn to represent my country, not only as a content creator, but also as an artisan, sharing with others how much love goes into each journal I made via my very own Surat Journals project.

Live More Share More Western Union campaign global travel blog artisan surat journals

With Marcio Delgado and Rainer Frick (briefing for our audio recording sesh)

Live More Share More Western Union campaign global travel blog artisan surat journals

Marcio dicussing some questions that I needed to answer for the shoot

Live More Share More Western Union campaign global travel blog artisan surat journals

Shooting some dramatic shots with Rainer. You can definitely spot this in the final video

The team of professionals spending three days with me in Manila and Marikina included German film director Rainer Frick, filming assistant Jan Pilny, Marc David Acob and the London-based Journalist and producer Marcio Delgado, a Global Content Manager and social Influencer Headhunter for RDB and whom signed me for the campaign.

Besides being part of a Global project like that for a brand that has been around for over a century, it is always fascinating to see how it is made by a crew that spends approximately 100 days on the road, each year – this is more time travelling than some of the travel bloggers that I’ve met in Asia or Europe during my own trips.

Live More Share More Western Union campaign global travel blog artisan surat journals

Been using Western Union ever since I started working abroad. Definitely one of the best options to send money anywhere in the world.

“It takes a lot of work to film each episode, several hours per day, and few people realize that. We also have to deal with other challenges while filming abroad, from earthquakes in Mexico to lost luggage in the USA or heat of up to 46C in India, for example. But the end results make it worthwhile.” – says the series producer Marcio Delgado.

It gives you a sense of accomplishment when you hear the words ‘It’s a wrap’ after filming many different sequences that you even don’t know if it will make to the final video. And the best part is when you watch the episode live, again, months later.

All episodes are published across Western Union’s social channels, including Facebook and teasers on Instagram, and they are also made available to watch in a dedicated blog about the Live More project.

Live More Share More Western Union campaign global travel blog artisan surat journals

In case you haven’t seen my two episodes already, I invite you to have a look at: https://www.westernunion.com/blog/sharemore/#kenneth or by pressing play below

Live Adventure @KennethSurat | #LiveMoreShareMore #WUSharesKenneth

#Ad He designs his own future. Join us as we team up with Kenneth Surat on his journey to inspire positivity and share stories #RightNow

Who do you strive to inspire? #LiveMoreShareMore #WUSharesKenneth #CustomerStories

To find out more about Kenneth check out: http://on.wu.com/Kenneth

Posted by Western Union on Monday, November 5, 2018

Choose Passion @KennethSurat | #LiveMoreShareMore #WUSharesKenneth

#Ad He thinks global but his ❤️ remains local. Join us as we team up with Kenneth Surat to follow him on his entrepreneurial journey #RightNow

What do you aspire to be? #LiveMoreShareMore #WUSharesKenneth #CustomerStories

To find out more about Kenneth check out: http://on.wu.com/Kenneth

Posted by Western Union on Monday, November 12, 2018

 

Episodes of the current second season are published weekly on www.facebook.com/westernunion

Follow Marcio Delgado for some behind-the-scenes updates on Instagram: @marcio_delgado

View this post on Instagram

Whew what a week. So happy how the past few days went by very productively. To end the week, we wrapped up a video project (I cant wait to share with you guys soon) that will be up later this year. This one feels special as I will be sharing the "spotlight" with my family. Their first time to be infront of the camera. YAY! check my instagram stories for some bts. Also it was indeed a pleasure working with these guys @the_markable @marcio_delgado @rainer_frick Jan Pilny. Thanks for your patience ( haha). Such an inspiring team! I need those cameras (and gimbal) in my life! Have a safe trip back home. Missing everyone already #sepanx is real. Of course thanking God for all the opportunities and blessings! Love love love! Now..let's start this week with a BANG! 📷 @marcio_delgado @the_markable

A post shared by Kenneth Ephraim Surat (@kennethsurat) on

 

kenneth surat Dubai Travel Blogger Philippines

 

 

 

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  1. Pingback : Meet Kenneth - Working With Influencers

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